Today building a good brand reputation has become a bit more difficult than a few years ago. Why is this happening?
It’s a fact that the market has become over-saturated with different brands and their products which led to a quality decline. Furthermore, customer demands have increased at a level where the only chance to stay on top is to fit into cultural diversity and to be real.
The business has become globalized and the importance of understanding cross-culturalism is crucial. Еspecially now when communication between people takes place across all social channels, the border between cultures, ethnicity, and religions no longer exists.
In order for a brand to be successful and to develop its products on the international market, the team must comply with several key factors.
- The brand should adequately adapt its policy and embrace the similarities between different cultures across the globe.
- The successful brand should take into consideration local cultural contrast because the global society is composed of regional cultures with different perceptions.
- In the global marketplace when you show your personal approach to the customer by developing a product that adequately meets consumers’ needs you will have a greater profitability success.
Improve a brand with a clear vision and mission that inspires many people across the world can be yet another good step into global brand recognition.
Therefore, having a strong company image and a solid presence in different cultural environments lead to good product placement in people’s mindsets.
According to Nielsen, “ SUSTAINABLE SHOPPERS BUY THE CHANGE THEY WISH TO SEE IN THE WORLD” / https://www.nielsen.com/us/en/insights/reports/2018/the-education-of-the-sustainable-mindset.html/
Few examples can be given to strengthening this position.
People are fighting for different causes every day: pollution, global warming, women’s empowerment and many more, but one of the most important things people really wish for is a healthier lifestyle. Why do you want a healthy lifestyle today?
Well, many years ago, our grandparents lived in a much simpler environment where pollution, stress and intense lifestyle were just words written in articles. Now, stress and pressure have become a constant and unhealthier way of life. People’s health problems due to poor nutrition have increased many times. This is why many people turn to specialists and follow different meal plans in order to help them improve their healthy lifestyle.
For example, your company is developing and selling personalized meal plans. What is this about? It means that every consumer has the right to choose what kind of products are good to be included in his/her daily menu. Moreover, the customer is the one who makes the final decision regarding his/her healthy being. It is as simple as it seems.
So, if your brand is developing that kind of products, the key value is: offer your community real things that really can change their lives.
Since in divergent societies the adjustment regarding perceptions, behavior, and acceptance is different, brands should embrace cultural diversity and provide customers with the experience that first and foremost appreciate their local background.